NYTHE

We built a dark, immersive online store for NYTHE — a Kyiv-based womenswear brand

founded by artist and DJ Sasha Trey. The site reflects the brand’s philosophy without

compromise: raw, sculptural, and deeply intentional.

The catalog centers around handcrafted corsets, tops, and dresses that sit somewhere

between armor and second skin — liquid surfaces, organic distortion, asymmetry

pushed to the edge. Each piece is shot against black, treating the garments as

sculpture rather than clothing, and the site design follows that same logic: minimal UI,

maximum presence.

Custom orders are built into the experience — clients choose fabric color, silhouette,

and length, and every corset is made to individual measurements from scratch. The site

communicates this process clearly without losing the brand’s raw aesthetic edge.

The About page reads more like a manifesto than a bio. The site lets it breathe exactly

that way.