Brandbook Luminore Jewelry

We developed a complete brand identity for Luminore Jewelry — a jewelry brand built

around elegance, warmth, and precision. The brandbook covers everything needed to

bring the brand to life consistently across all touchpoints: from logo variations and

color system to packaging mockups and typography.

The logo — a refined diamond icon paired with clean serif lettering — works across both

light and dark backgrounds, with four distinct color combinations defined for different

use contexts. The palette balances a deep terracotta orange with soft sage, muted

violet, and near-black, giving the brand a luxurious yet approachable feel.

Packaging mockups show the identity applied to real product — the signature orange

jewelry box with embossed branding communicates premium quality before the piece

inside is even seen.

Every color is specified in HEX, RGB, CMYK, and Pantone, making the system ready for

both digital and print production without guesswork.